Update: Video of the event is now available for download, in multiple resolutions of Quicktime and MPEG-4.

I just got finished watching the iPhone OS 4.0 preview event through liveblogging from Ars Technica and Engadget. Here are the points of overall interest.

Steve Jobs began the event with some figures about the iPad: 300,000 sold on the first day, 450,000 sold to date, over 600,000 iBooks downloads with 250,000 in the first 24 hours (he must mean iBook e-books, since nobody would need to download the app more than once per iPad), 3.5 million iPad app downloads, over 3,500 iPad-specific apps and over 185,000 total apps in the iTunes app store.

He then proceeded to show off a number of iPad applications, including Epicurious and Marvel Comics, then settled down to talk about the iPhone and the developer preview of iPhone OS 4.0 which ships this summer.

After announcing a number of details and new APIs that will be of most interest to techies, Jobs settled down to talk about the new OS’s “tentpole features”.

The first of these was the long-anticipated multitasking. Jobs explained that the problem was figuring out how to implement it in a way that did not drain the battery or degrade the performance of the foreground app.

As Jobs described the interface, it sounds very similar to the Windows auto-hiding task bar, or whatever the Macintosh’s equivalent is called: on clicking the button, a row of the apps you’re currently running comes up along the bottom of the screen.

At the end of the show, Jobs noted that multitasking would only work on the iPhone 3GS and iPod Touch 3rd-generation and up.

Jobs brought Scott Forstall forward to explain that Apple did this by distilling down exactly what services apps need in order to multitask in the background and providing those services as APIs to developers for 4.0. Examples of apps that could benefit included Pandora and Skype.

Jobs came back to talk about the second tentpole feature: adding folder organization to the “jiggly” app moving screen. Dragging one app on top of another would create a folder with both those apps in it, and the folder icon would include mini-icons of all the apps inside it.

Enhancements to the Mail app were the third tentpole feature, including a unified inbox for multiple e-mail accounts and support for multiple Exchange accounts.

Tentpole number four is probably the one of greatest interest to readers here: adding iBooks to the iPhone platform. It will look identical to iBooks on the iPad, only smaller. The bookshelf and store work the same. “We think customers will really enjoy this,” said Steve Jobs. It will include the same free Winnie the Pooh e-book as the iPad version.

The fifth tentpole was enterprise features, including better data protection, mobile device management, wireless app distribution for custom company apps, multiple exchange accounts on one phone, Exchange Server 2010 support, and SSL VPN support.

The sixth was “game center,” a social gaming network for the iPhone like X-box’s Live Arcade. The seventh was “iAd”, a mobile embedded-video advertising system built into the iPhone’s OS itself for the benefit of freebie app developers.

The new OS will be available for iPhone users in the summer, and the new features will come to the iPad in the fall.

As mentioned above, multitasking will only work on the most recent generation of iPhone and iPod Touch hardware. “Many” features will work for the iPhone 3G and iPod Touch 2nd generation. There was no mention of whether first-generation devices (such as my original iPod Touch) will even be able to install OS 4.0 at all.


  1. Since it was Apple who pushed everyone into the Agency model, it is and will be interesting to see how the iBooks store does over time.

    450,000 iPads and 600,000 iBooks downloaded… that means an average 1.33 books per iPad. Also, no information on what books were downloaded, so, for all we know, these could mostly be PG freebies.

    Not necessarily an auspicious start.

  2. So you guys are pooh-poohing (heh) that Apple merely sold some tens of thousands of books, at the minimum, during the first week?

    That sounds pretty good to me, for a device that isn’t a dedicated ereader. Heck, that sounds pretty good period.

    My question: is Random House kicking themselves yet?

  3. “No serious reader would use iPhone/touch for reading.. unless while they’re standing in line at the groceries counter :P”

    I guess all the people I know who read on one of those (or a PDA or phone) aren’t “serious” then (and buy hundreds of books). 😉

    I personally prefer using a dedicated reader, but the majority or ebook readers use either a PC/Mac/Netbook or a PDA/Touch/Phone. I say use whatever works for you.

  4. @Lee Fyock the problem here is that if the figures include PG titles then they did not sell them.

    Secondly 600thousand for a week is not that massive a figure for Project gutenberg, they hit those figures kind of regularly with an avrenge monthly download count of close to 3million titles(for the last 3 years). The ipad registers on the scale but it’s not completely changing the scene.

    PG’s free stuff is the elephant in the room. It’s a huge sucess for ebooks but one that exist completely outside the ebook publishing industry. Especially with PG almost preceeding the internet itself.

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