If you like Amazon Prime, you might start thinking about how much you like it. Do you only like it $79 worth? Or might you still like it at $99 or $119? The Verge reports that on Amazon’s latest earnings call, the company announced it is considering raising the price of Amazon Prime in the US by $20 to $40 per year, due to the higher cost of shipping goods.
The news comes just three months after Amazon bumped the price for free Super Saver shipping for non-Prime customers from $25 to $35. To be fair, the price of Prime has stayed pretty constant since it was introduced nine years ago (was it really that long?) and it’s started providing a lot more services, like streaming movies and e-book lending. Inflation being what it is, you sort of expect the price to go up sooner or later.
Even at $119, for people who order or watch a lot from Amazon it could still be a good deal. But nobody likes it when the prices on things go up. I expect we’ll just have to wait and see what happens.