Amazon customers seem to love Amazon Prime. While Amazon doesn’t release its own numbers, privately-run surveys fill in some interesting data. Consumer Intelligence Research Partners has surveyed over 2,000 consumers (PDF) to estimate that 73% of Amazon customers who subscribe to a 30-day Prime trial end up renewing for a year, 91% of Prime subscribers renew after the first year, and 96% renew after the second year. That represents a dramatic rise over the last two years in one-year renewals, and a slight bump over the last quarter in two-year renewals.
CIRP previously estimated Prime had 54 million subscribers in the US as of the end of 2015 (PDF)—which means Amazon gets $5.4 billion in yearly cash flow just from USA Prime renewals alone. And that’s money Amazon can count on year after year, because nearly everyone who tries Prime ends up addicted.
(Found via Ars Technica.)