Amazon Prime goes up to $99 a year in the U.S.

amazon primeWe were pretty sure it was coming, based on hints in the earnings call, but now it’s official. Amazon has announced that Prime is going up by $20, making the subscription $99 in the U.S.

Amazon Student is going up less: $10, making it $49 per year.

When I saw all the news flying around about an increase, I did think about what we’d do if the price went up, and I’d decided it was still worth it at $99, but I’d have to seriously consider cancelling if it went up to $119. I use Prime shipping frequently, and I use Amazon Prime Streaming often enough that I’d miss it if it were gone. Having just purchased a Kindle Paperwhite, I’ll be using the Prime Lending Library again. One of the books I plan to read in the next month or so is listed $9.99, so that alone makes up for half the increase.

I also recognize that costs do go up, and I’d figured the $79 price wasn’t going to last forever. Nine years was a good run for that price.

What about you? Is $20 too much for you to keep it? If you’d been thinking about subscribing, is it now too expensive for you?

2 Comments on Amazon Prime goes up to $99 a year in the U.S.

  1. I don’t even have a Kindle, and I would miss it. Yeah, a $100 means its a bit less of a deal, but really, where else do you get so much for that $100. So yeah, we will be keeping it.

  2. I’m keeping mine. It’s only $99 per year and won’t bust the budget. I can spend that much going out to dinner with friends.

    I don’t borrow a lot of Kindle titles or watch a lot of Prime movies, but I still think it’s good deal. In the old days I’d usually have to add a second item I only kinda sorta wanted to achieve free shipping. That added more in the long run than the shipping costs.

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