Obviously, I’m aware of the lack of a Kindle Store button in my Kindle for iOS app. However, I recently discovered the hoops Amazon is jumping through to avoid the possibility of paying the in-app purchase fee to Apple.
I was re-reading the fantastic book, [easyazon-link asin=”0385528752″ locale=”us”]Switch[/easyazon-link] by Chip and Dan Heath (highly recommended), and they referenced another book which sounded interesting. I knew I’d not be able to look it up directly in the iPad app, but I thought I could sneak around the restrictions by highlighting the text and bringing up the Google search function in the app. Aha! Amazon link. Let’s click it.
Well, that was a big no.
Here’s the ironic part. See the third link down? The one to Barnes & Noble? That link works.
So how crazy is that? Because of Apple’s restrictions, I can buy a book from Amazon’s competitor but not from Amazon itself. Sigh. And this is good for consumers and business how?
Oh, nor can I opt to open the link in Safari and get around it that way. I think they’ve successfully anticipated every possible path I could come up with short of copying the link and pasting it into Safari, which is possible.
Amazon is thorough, that’s certain.