One of the moments that stood out for readers during Apple’s Worldwide Developers Conference today involved the iBooks app. With Apple’s new OS X Mavericks, readers can purchase books and read them on the app right on their desktop.
Some Apple consumers are probably thinking it’s about time.
Readers have been using Amazon’s Kindle and Barnes & Noble Nook apps. However, they can’t purchase books directly through the app. Only the Windows 8 app for Nook allows for purchases and reading in the same app.
With Amazon and B&N likely having more ground in the e-books marketplace, this gives Apple another arm at competing. Consumers like to browse whether it’s physically in a store or online, going from one product to the next.
Giving buyers another avenue to purchase books seems like a no-brainer, especially on Apple’s part.
One of the more interesting aspects of the app will be its use for students. There are note-taking and highlighting abilities, which could come in handy when using a textbook on the app.
Apple says there are 1.8 million books in the iBookstore.