From the Aptara site:
You’ve committed to an eBook strategy for growth. Now what? One of the most perplexing problems facing publishers is how to master the technology, workflow and format variables required to optimize eBook production, while still producing print and piloting Apps in parallel. The solution lies in modifying your publishing processes to enable cost-effective, multi-channel output. In this webinar, eBook and industry experts from Gilbane Group and Aptara describe an approachable single content strategy for achieving production flexibility and monetizing content assets in an explosive, mobile-centric market.
Event Date: 09/28/2010 11:00 AM Eastern Daylight Time
