So what’s the possible message here if looks aren’t deceiving?
It isn’t just the inclusion of popular formats. Apple also will be truly blending e-books in with the iTunes store—one more reason why publishers would be foolish to be Kindle-centric. Is this one reason we kept hearing rumors that Apple had been in touch with big book publishers?
Let’s just hope that Apple will not ape Amazon, thump its chest and use DRM to inflict another proprietary format on the world. I don’t think so. But you never know.