Kindle 2 ‘not that near,’ but Amazon sees K-10 in time

imageIntrigued by the $40 price drop on the once-$400 Kindle? But you’re holding off because another model is surely on its way soon?

Don’t. Kindle 2 is "not that near," according to a two-part video of an interview that the Wall Street Journal’s Walt Mossberg just had with Amazon CEO Jeff Bezos. A summary from Engadget:

    "On Kindle 2: ‘There will be a second version, a third version, a tenth version. … but a second version is not that near.’

    "According to Bezos, on a title-by-title basis of the 125,000 titles available both in print and on Kindle, Kindle’s sales represent 6% of total sales. We have no idea how significant that actually is (or what that means in dollars), but Bezos seemed to be fairly impressed with that number. Still, ‘Books won’t go away just as horses won’t go away — they’re still around.’

    "Talking about whether the Kindle was built to work on non-CDMA networks (read: networks other than Sprint). Bezo said: "we’re gonna — we need to be thinking globally about the device, which we are." He almost slipped there and said "We’re gonna launch internationally," but caught himself.

    On the way: An video-on-demand service for Amazon.

    Related: Techmeme news roundup on Amazon and Kindle—plus a Barron’s blog item quoting Bezos: "Bezos notes that people also loved their horses, but that does not mean you want to ride your horse to work. He notes the smell of books comes from glue, ink and mildew. He’s not convinced that people intrinsically like that smell. Bezos says he is not trying to replace people’s love for books. What is important is not the container, its the narrative. Long-form reading is important for society…If one outcome of Kindle is making long-form reading more frictionless, that is a good thing." (Via Peter Brantley.)

    The darker side of Amazon: Don’t mess with our POD biz model, equestrian publisher warns—and complains about Amazon to U.S. Justice Department. Let’s hope that Amazon’s ethics can catch up with its technology. Hmm. Even if Bezos isn’t as sentimental as some people are about horses, maybe he can at least show more mercy toward publishers like Long Riders’ Guild Press in his POD dealings.

    (Thanks to Sam Hendrix for the Engadget link.)

    About David Rothman (6820 Articles)
    David Rothman is the founder and publisher of the TeleRead e-book site and cofounder of He is also author of The Solomon Scandals novel and six tech-related books on topics ranging from the Internet to laptops. Passionate on digital divide issues, he is now pushing for the creation of a national digital library endowment.

    4 Comments on Kindle 2 ‘not that near,’ but Amazon sees K-10 in time

    1. If, Kindle sales represent 6% of Amazon’s book sales (assuming I read that right), that’s a lot. Sure, Kindle was bought by early adopters and later adopters will probably read less, but 6% is a lot bigger percentage than eBooks make in the commercial book world (and I’m sure Bezos isn’t counting people downloading Gutenberg books (or even Fictionwise books) on their Kindles.

      The lower price is certainly making me drool. I’m trying to justify this–not there yet but trying hard.

      Rob Preece

    2. I don’t believe that 6% sales figure for one frikkin second. Does anyone know if that 6% is really the number of ebook editions vs print editions that amazon stocks?

      I also don’t believe for a frikkin second there will be a second, third or even tenth version of the Kindle.

      amazon’s price cut is to stimulate sales of a dog product. If such a cut was *really* feasible, I think Sony would have done it with the Reader *first*.

    3. Thanks for the updated.I read some of the Kindle users agony at Trendsspotting
      Seems the poor folks will have to wait for some more time!

    4. Based primarily on Kindle owner feedback, I’m definitely waiting for Kindle 2, even if it’s another year. The initial version seems to have too many warts.

    The TeleRead community values your civil and thoughtful comments. We use a cache, so expect a delay. Problems? E-mail

    wordpress analytics