The Smashwords service is free to publishers. Each publisher is provided a custom-branded online bookstore, and can list an unlimited number of e-book titles from an unlimited number of authors. Publishers gain access to numerous free promotion and selling tools offered by Smashwords, including the popular Smashwords Coupon Generator which makes it easy to run creative promotions across online social networks, blogs and web sites.
“Smashwords makes it easy for publishers to publish, promote and sell their e-books,” said Mark Coker, founder of Smashwords. “Publishers simply upload their books as Microsoft Word .doc or .RTF files and we automatically convert them into multiple e-book formats, ready for immediate sale online at a price set by the publisher. Our books are also distributed in the native catalog of Stanza, the popular e-reading app used by over 1.5 million iPhone and iPod Touch owners to read ebooks.”
Prior to Smashwords introducing a publisher solution, publishers had difficulty listing titles with Smashwords because the service was architected for individual self-publishing authors, as opposed to multi-author publishers.Google+