conducted a survey at its Digital Conference held in London today. Here are the results

88% of respondents thought bookstores would suffer from digital sales and 55% did not approve of the revised Google Settlement. 44% had read a book digitally but only 19% had bought one. 30% said that ebooks could cost the same as a paperback and 53% felt they should be cheaper.

67% of the respondents said that book trade professionals should “re-skill” to talke advantage of digital media. 70% said that interoperable ebook formats and devices would be the key to digital publishing. Even though Apples has no reader, 52% said that it would come out on top in the ereader market with Amazon a close second and Sony a distant third.

More details here.


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