This is from Shelf Awareness. Perhaps Google Editions is giving bookstores a chance to succeed after all – if they are clever:
This past weekend at the Book Works in Del Mar, users of various e-reading devices gathered for a Google Editions tutorial by store manager Jennifer de la Fuente (far right). Over sandwiches and homemade non-digital cookies, de la Fuente took customers step by step through the process of purchasing Google e-books for their iPads and other devices. Participants represented a range of experience, and some of the more experienced helped frustrated novices, and there were many purchases of Google Edition titles. De la Fuente is offering walk-in tutorials for customers interested in buying e-books from the Book Works.
