An image has been making the rounds on Reddit of this clever bookshop sign, spotted on the door of The Albion Beatnik in Oxford. Reaction seems to be mixed; some people see such gimmicks as incredibly pretentious. Others are more sanguine and feel, as I do, that it’s meant to be a little tongue in cheek, and that if it works, more power to them.
Buried amongst the comments are some other gems, including this bookmark giveaway that another reader reported spotting:
“Please use this free bookmark wisely. Do not leave it in the rain, nor throw it at your enemy. Eschew the urge to use it as a substitute memo pad. Avoid open flames. It has a hallowed purpose; it reminds you of how happy you were before you were rudely interrupted by anything but reading.”