The UK tabloid press has jumped all over a survey from British Military Fitness which purports to prove that “Britain’s tech savvy toddlers are more likely to own a tablet than a teddy.” This comes as part of the company’s #Springintoaction campaign to encourage British kids to get out and exercise, rather than spending time indoors in unhealthy pursuits like … reading?
According to the company, “in today’s digital age, children’s time is being invested in technology: two thirds (67%) of children can confidently use an iPhone, more than half (58%) own an iPad yet 41% of children don’t own a football, and 39% own a PlayStation to be able to play FIFA online!” And “58% of kids prefer to play on iPads and games rather than play outside.”
I’m just very slightly skeptical of this information given the source. British Military Fitness after all has every economic interest in encouraging insecurity about modern indoor living habits. It also has come up with more than one past survey showing that various demographics suffer from lack of motivation and other grave social faults that prevent them going down to the gym and signing up for British Military Fitness. And since when did a gym chain become an authority on social trends anyway?
Still, that doesn’t stop rabble-rousing gutter press from jumping on the anti-tech scare story. And there’s one point they seem to have passed over. Perhaps those kids may have been learning to read on their tablets? Hopefully not to grow up to become tabloid paper readers…