advertising

TuneIn offers ad-free radio, sports, and audiobooks for $8 per month

By Chris Meadows
August 26, 2015 // 0 Comments

Anyone disappointed by Scribd’s recent decision to pare down its audiobook offerings might have a new solution. CNET reports that streaming radio site TuneIn is adding an $8-per-month subscription option that removes ads from 600 radio stations, adds Major League Baseball and Premier League [...]

Are smartphone makers going to start serving ads?

By Chris Meadows
August 22, 2015 // 2 Comments

Is the next mobile advertising frontier pop-up notifications? Earlier this month, Slashgear reported that HTC served its users an ad for the (abysmal) Fantastic Four movie as an ostensible phone theme advertisement. Now Android Police reports that Samsung has served an ad for the Galaxy S6 Edge+ [...]

No going Barefoot: If you see a suspicious ad on TeleRead, tell us!

By Chris Meadows
August 17, 2015 // 4 Comments

As I’ve mentioned, we run advertisements on our front page here at TeleRead, but we do have our standards. I just noticed an interesting-looking ad pop up from an outfit called Barefoot Writers Club, clicked through to where it offered a “free report” in return for an email address, and got [...]

Amid proliferating ad-blocking, concerns of free content vanishing

By Chris Meadows
August 12, 2015 // 6 Comments

Is web content about to experience an “adblockolypse” now? Those are the concerns expressed in this piece on the Columbia Journalism Review, which offers an overview of the phenomenon and some fairly alarming estimates regarding the number of people who are doing it. (One source suggests that [...]

Can someone out-compete Amazon in these six areas?

By Chris Meadows
August 7, 2015 // 1 Comment

The ever-thought-provoking Joe Konrath has posted an essay with six areas Amazon seems unwilling or unable to pursue, that might provide fertile ground for some competitor to come in and disrupt the company. The areas Konrath thinks are promising include ad-supported e-books, libraries, [...]

A ‘cool’ image: Amazon’s goal in the UK

By Chris Meadows
August 3, 2015 // 0 Comments

Is the Kindle “cool”? Amazon sure wants to make it look that way with the new print and panel ads it’s running in the United Kingdom. The campaign, which also sees full-page broadsheet newspaper advertisements and extensive panels on both overground and Underground rail, has the slogan [...]

The anti-ad-blocker arms race

By Chris Meadows
July 20, 2015 // 0 Comments

Web ads are an evil, but to some extent one that publishers consider necessary. Stratechery has an interesting post on the rise of programmatic ad networks—networks that track viewers across multiple web sites to build an interest profile, so that they can then serve ads targeted toward that [...]

Morning Links: When good friends write bad books, Amazon food, and more

By Joanna Cabot
June 3, 2015 // 3 Comments

What To Do When Someone You Know Writes a Bad Book (Book Riot) Writing a book is a great accomplishment. It can take years of meditating, creating, editing, querying, marketing, and tweaking to get it published. It’s an effort that absolutely deserves praise. But what are we supposed to do when [...]

French AdBlock case shows crisis – and inertia – of advertisers

By Paul St John Mackintosh
December 11, 2014 // 4 Comments

A case in France being contemplated by Le Geste, the professional organization of online publishers, and IAB France, which dictates the standards for online advertising in France, against AdBlock Plus, the internet ad blocking software, and its parent Eyeo GmbH. As reported in Les Echos, the case [...]

Wikipedia tightens its terms of use to prohibit unobvious payola editing

By Chris Meadows
June 17, 2014 // 0 Comments

Over the last few years, a number of minor scandals have come to light concerning wiki editors who were paid by publicity firms to edit articles in Wikipedia. Now, the Wall Street Journal reports, the Wikimedia Foundation has changed the encyclopedia’s terms of use to require that anyone paid to [...]

If the Internet isn’t responsible for the decline in newspapers…what is?

By Chris Meadows
June 12, 2014 // 5 Comments

Here’s an article from Science Daily that posits that all the claims that the Internet (or, more specifically, Internet advertising) is responsible for newspapers’ downfall are false…but then it doesn’t propose any alternative reasons to replace it. The article cites a research paper by [...]

Indie publisher advertising: Books on cars

By Chris Meadows
May 2, 2014 // 1 Comment

I can’t say I ever expected I’d run into independent publishing marketing in the wild, but there I was this afternoon, coming down from the Soldiers and Sailors Monument viewing tower in Monument Circle in the heart of downtown Indianapolis when I noticed a colorfully-vinyl-wrapped van pull [...]

Adblock Plus launches ‘Acceptable Ads’ campaign—but how many people will find any ad ‘acceptable’?

By Chris Meadows
April 3, 2014 // 3 Comments

Ad-blocking browser plug-in Adblock Plus has released its criteria for “Acceptable Ads.” Though the blog post in which they announce them doesn’t say so, presumably an “Acceptable Ad” is one that Adblock Plus wouldn’t actually block (though the blog post, it should be noted, does not [...]

HitBliss: Watching ads on the Internet can pay

By Chris Meadows
January 20, 2014 // 1 Comment

Maybe it’s not so impossible to get people to watch ads on the Internet after all. Last night, curious to see if Joss Whedon’s recent adaptation of Much Ado About Nothing was available for streaming anywhere, I checked CanIStreamIt and found the only place it was listed for free was [...]

Article reformatters and ad-blockers present ‘DVR problem’ for online content

By libertyc
December 4, 2013 // 2 Comments

On Digiday, John McDermott calls attention to the impending “DVR problem” online content faces, in light of all the content-reformatting apps such as Readability that can automatically save web articles and cull advertising before consumers even have a chance to see it—just like DVRs allow [...]

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