Marketing

The ‘Audience Information Sheet’ and publishers’ new consumer focus

By Chris Meadows
September 1, 2015 // 1 Comment

On the Idea Logical blog, Mike Shatzkin discusses a new marketing idea for books his company has originated, and why it was necessary. In the old days, he explains, books were sold strictly business-to-business, publisher to distributor to bookstore, and so reviewers and bookstore buyers needed a [...]

Self-publishing writers can make digital marketing mistakes, too

By Chris Meadows
August 29, 2015 // 1 Comment

ReadWrite has a guest post from a digital marketing manager who enumerates all the mistakes that entrepreneurs make in trying to market their company or product digitally. I’m not going to enumerate them all here, but they include some fairly common-sense things like “Failing to understand your [...]

TeleRead Links: Drying out your phone, writing on a $19 device, and more

By Chris Meadows
July 13, 2015 // 5 Comments

Gazelle’s Guide to Water Damage: The Truth About Rice, the Galaxy and Everything (Gazelle) It turns out that dry rice isn’t necessarily the best solution for dehydrating dunked phones. Silica gel or cat litter can be a lot more effective. The TeleRead Take: Nate Hoffelder over at The Digital [...]

Wikipedia tightens its terms of use to prohibit unobvious payola editing

By Chris Meadows
June 17, 2014 // 0 Comments

Over the last few years, a number of minor scandals have come to light concerning wiki editors who were paid by publicity firms to edit articles in Wikipedia. Now, the Wall Street Journal reports, the Wikimedia Foundation has changed the encyclopedia’s terms of use to require that anyone paid to [...]

Apple, eat this: Google snatches BrandZ brand crown

By Paul St John Mackintosh
May 22, 2014 // 0 Comments

I’m an Android fanboy. You noticed? I just can’t resist the urge to knock holes in the brickwork of walled gardens, and short-circuit reality distortion fields. Not to mention losing trust over anti-trust convictions. So when I see news that Google has knocked Apple off the top slot in [...]

Some content marketing options – with a bunch of ebook sites you may not have heard of

By Paul St John Mackintosh
May 7, 2014 // 0 Comments

Ebooks are consistently bundled under content in marketing circles, through the same skewed categorization that dubs advertisers as “publishers.” And of course, this means that any eager self-publisher busy promoting their wares is engaged in content marketing. Hence the infographic [...]

Should authors use Snapchat to target a younger audience?

By Susan Lulgjuraj
March 28, 2014 // 1 Comment

Snapchat may get some bad connotations when thinking about the social media platform, but a number of brands have seen past the poor stigma and leveraged the platform for their benefit. Young adult authors and publishers may consider doing the same. For those who don’t know about Snapchat, [...]

Substance B: A New Offering from BB eBooks

By libertyc
August 27, 2013 // 0 Comments

There’s a rule of thumb in marketing that it costs five times more to attract a new client than the price of retaining an existing one. So retaining clients seems to make good sense. (Hint to indie authors: This applies to you as well.) One good way to retain clients is to offer new services. [...]

Do promotional campaigns for libraries actually work?

By libertyc
August 6, 2013 // 1 Comment

A great promotional image for libraries caught my eye, courtesy of Facebook, and set a train of thought going: The above was the result of a competition hosted by German publishing giant Springer’s Springer LibraryZone, with the lucky winner Miguel Correia of the Institute of Accounting and [...]

What's the hoo-hah about Libboo?

By libertyc
August 6, 2013 // 1 Comment

Another self-publishing support platform, Libboo, seems to be getting quite a bit of pick-up lately, with a fairly laudatory writeup in The Bookseller‘s digital offshoot, FutureBook. In a piece called “Testing Libboo – an author’s view,” self-published author Russ [...]

The Mystery of the E-Book on the Subway Poster

By libertyc
June 24, 2013 // 9 Comments

I’m all for creative marketing from the indie folks—it’s a crowded market, and you want to stand out, no? What I don’t understand? Spending money on this marketing without taking steps to make sure it’s effective. Take today’s little case study: I was on my way [...]

Diminishing returns dawn for self-publishing?

By libertyc
May 21, 2013 // 16 Comments

This is as much a thought piece and a kickoff for discussion as a fully fleshed-out article, but it goes like this: Is the end of the golden age of self-publishing already in sight? Part of the reasoning behind this comes from the dawn of the dot-com era just over a decade ago, when Internet [...]

What do readers owe authors?

By libertyc
April 4, 2013 // 9 Comments

Two great reads came into my inbox this morning, one via Book Riot and one via email, from a blog called Picky Girl, which I have not read. The subject? Reader responsibility. Do they have any? Does being a ‘reader’ obligate one to perform certain tasks on behalf of the author? It was [...]

BlackBerry 10 promo campaign features Neil Gaiman

By Dan Eldridge
March 7, 2013 // 0 Comments

“The new BlackBerry Z10 is designed to keep you moving,” reads the copy on the website of a new promotional campaign for the recently-launched smartphone. “So we’ve given it to three people who never stop. These incredibly talented and ambitious people are always looking for [...]

For a free e-book, just tweet

By Dan Eldridge
March 5, 2013 // 5 Comments

We’ve been writing quite a bit lately about book publicity tactics, which is probably why a recent tweet about a Pan Macmillan promo caught my eye this morning. The promotion couldn’t be easier: You post a pre-written tweet about a new Richard House series called The Kills, and then [...]

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