promotion

Spectral Press produces probably the best small press big rig EVAH…

By Paul St John Mackintosh
May 9, 2015 // 0 Comments

Independent UK horror and dark/weird fiction publisher Spectral Press, producers of the very wonderful Spectral Book of Horror Stories series, as well as works by Stephen Volk and other crepuscular [...]

I am so embargoed! And Berry underimpressed

By Paul St John Mackintosh
February 26, 2015 // 1 Comment

Far being it from me, as a journalistic semi-professional, to violate the convention on embargoes, whereby critical breaking news is embargoed until a certain time or date to give journos a chance to [...]

No need to be humble with Subterranean Press Book Bundle

By Paul St John Mackintosh
February 20, 2015 // 1 Comment

The very wonderful science fiction, fantasy, and horror publisher Subterranean Press, publishers of K.J. Parker among many others, has just announced its own Humble Subterranean Press Book Bundle on [...]

EIBF launches #mynextread campaign and hashtag

By Paul St John Mackintosh
January 22, 2015 // 0 Comments

The European and International Booksellers Federation (EIBF), the “non-commercial European and International umbrella association representing national Booksellers’ Associations and [...]

Orchard unites agenting and PR

By Paul St John Mackintosh
January 13, 2015 // 1 Comment

A New York PR agency has decided to bridge the gap between publicizing their clients and actually repping for them by forming its own literary agency. Orchard Literary, part of Orchard Strategies, [...]

Groupees Lovecraftian Bundle showcases promo bundling for giving

By Paul St John Mackintosh
January 9, 2015 // 0 Comments

Groupees, the digital media distribution platform “designed to transform the digital media download experience into something FUN and SOCIAL tied to unique exclusive deals on music, games, and [...]

YouTube celeb Zoella shows author power of social media promotion

By Paul St John Mackintosh
November 26, 2014 // 0 Comments

UK YouTube video blogger (a.k.a. vlogger) Zoella (a.k.a. Zoe Sugg) has become the poster child of near-instant social media auto-stardom – and now authorial success through the pre-sales of her [...]

Jura distillery releasing 1984 malt in George Orwell commemoration

By Paul St John Mackintosh
November 17, 2014 // 0 Comments

The Jura distillery, long a key sponsor at the Edinburgh International Book Festival, has now found a perhaps slightly more dubious route to literary celebrity, deciding to issue a special limited [...]

Social media self-promotion for writers Lesson One: Do not beat up on your readers

By Paul St John Mackintosh
September 8, 2014 // 6 Comments

Best-selling crime author Chelsea Cain appears to have gone into social media meltdown in a really bad case of Author Meets Facebook. In a series of posts, she managed to diss on her readers for [...]

Dark Side of the Sun: A Facebook sale, a social media precedent

By Paul St John Mackintosh
June 11, 2014 // 1 Comment

For any authors, self-published or otherwise, wondering how to use social media to promote their work, as well as any fans of the dark, weird, and horrible in general, here’s an example for [...]

HarperCollins imprint tries to go all Tweety and communal – with someone else’s hashtag?

By Paul St John Mackintosh
June 2, 2014 // 4 Comments

Hard on the heels of Penguin Random House front organization myindependentbookshop.co.uk and its attempt to convince readers that it’s a brave little independent champion of the little people, [...]

Top tips on Tweets with the Top Ten Twitter writers

By Paul St John Mackintosh
May 28, 2014 // 0 Comments

With all the Jonathan Franzen-style bleating about the grind of promoting yourself through Twitter and other social media, it’s worth highlighting an instance when someone sums up what actually [...]

Sneaking books into bookstores is not a good idea

By Chris Meadows
May 25, 2014 // 4 Comments

Here’s another one from the “probably not a good idea” department. Self-published writer Brendan Leonard had a bright idea: he might see if he could get his book more exposure by planting it in [...]

AuthorOffer.com: Another scam on indie authors?

By Paul St John Mackintosh
April 9, 2014 // 2 Comments

Another scam targeting self-publishing and has apparently surfaced alongside the Penguin Random House-backed Author Solutions crowd: AuthorOffer.com, which apparently is soliciting payments from [...]

Which social media platforms are best for author promotion?

By Susan Lulgjuraj
April 3, 2014 // 3 Comments

With so many social media outlets, authors and publishers may have a hard time finding the right platform for promotion. Promotion is huge part of the game, regardless if you have taken the [...]

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