Newspapers need to innovate

3577fa96-ee3c-4be5-9b8b-dd9eacba5439Doonesbury the other day had an amusing take on the print-vs-digital conundrum that is currently affecting newspapers. But in a way it’s not so much a laughing matter.

Mashable has a fairly long report looking at the problems newspapers are having now. A rebound in advertising purchases that increased spending on the Internet, TV, and radio bypassed newspapers and magazines, whose ad revenues still fell.

As a result, newspapers have been losing money, and hence losing employees.

The problem lies not in a stubbornness to evolve and recognize value in digital media, but a lack of resources. As a result of cutting, newspapers now have fewer resources to take advantage of new opportunities, such as that of mobile distribution on smartphones and their content walled-off from the web, and some are concluding that the best application on the iPad is the browser itself.

As the resources fade, it may be that papers are going to do a lot more curation—gathering news from other sources like blogs do. They are going to have to find new ideas and innovate if they want to stay around.

About Chris Meadows (4149 Articles)
TeleRead Editor Chris Meadows has been writing for us--except for a brief interruption--since 2006. Son of two librarians, he has worked on a third-party help line for Best Buy and holds degrees in computer science and communications. He clearly personifies TeleRead's motto: "For geeks who love books--and book-lovers who love gadgets." Chris lives in Indianapolis and is active in the gamer community.

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