We’re finally starting to get some data about iPad usage. Moco News interviewed Condé Nast about their survey of readers of the GQ, Vanity Fair, Wired and Glamour apps.
Here are some of the findings:
users are not the early-adopters the publisher expected
readers were familiar with the kind of navigation the iPad requires and interactive ads needed instructions
readers seem to have spent more time with the apps than the print versions
readers tended to leave the iPad at home and the device probably shouldn’t be considered a mobile device.
More fascinating info in the article. The survey consisted of 100 hours of one-on-one interviews and 5,000 in-app surveys.
Looks as if some of the received wisdom of the tech pundits is being challenged.