We’ve written about Copia in the past. They are setting up a social reading platform on the web which will be combined with an ebookstore and a series of ereaders. I was very impressed with them at Tools of Change and we reported on their revised devices about a month ago.
According to the Wall Street Journal they have revised their hardware platform for a second time. They will be offering, among others, a $99 5-inch color debice this fall
“The iPad disrupted pricing strategy for everyone in the e-reader market, and after the price wars with Barnes and Noble and Amazon, everyone’s trying to differentiate themselves from a price-point perspective,” Tony Antolino, senior vice president of DMC Worldwide, said. “We decided to do a revision of our hardware positioning.”