From Shelf Awareness:

Dangdang, which is often called the Amazon of China, plans to launch its own e-book platform later this month. Yi Wen-fei, the company’s v-p, said there are currently 50,000 digital books ready for purchase from more than 100 publishers, PaidContent reported, noting that Dangdang’s digital books will be available “on its own apps for iOS and Android, which are believed to be launching soon, and on its own-brand e-reader which should appear in the first quarter of 2012.”

Dangdang now joins competitors Hanvon and Shanda in the Chinese e-book market, but will have a dramatic impact on those two companies, “who effectively have a duopoly on the digital publishing market to consumers in China,” paidContent wrote.

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