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From a Blog Post

In June, we concluded a survey, linked on 10 of our highest traffic websites, with more than 5,000 responses from patrons around urban and rural America. The survey included questions regarding demographics, computer/device usage, borrowing habits, general feedback on user experience, and suggestions for collection development.

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Here Are a Few Findings:

+ 74% of users are female, between the ages of 30-59.

+ Nearly 70% have a college and/or postgraduate degree.

+ 60% learned about the download service from the library’s website (if our past blog posts and training sessions weren’t enough to get you to promote on your website, hopefully this is!)

+ 87% listen to audiobooks on an MP3 player, 44% of which are iPod users.

+ 33% of users own an eBook reader (e.g., Sony Reader, Barnes & Noble nook)

+ For those who don’t own an eBook reader, 90% stated that compatibility of eBooks from the library is an important factor.

The blog post concludes with contact info about how OverDrive customers can access additional stats from the ContentReserve.com

Via ResourceShelf

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