Although electronic book sales have exploded, digital college textbooks have been slow to get off the ground, in part because of high prices and hardware concerns. Now, a former Apple Inc. employee, Matt Mac Innis, is trying to shake up the market with a new approach that taps into the iPad’s strengths.
His tech start-up, Inkling, is introducing its first four full-length interactive college textbooks using its software platform, which is designed specifically for Apple’s iPad—a marked departure from e-textbooks that are almost entirely just text that has been digitized. Inkling is one of a number of companies helping textbook publishers rethink their titles for the iPad, eager to exploit its color, video, and touch-screen capabilities.
The four digital titles— McGraw-Hill Cos. best sellers in biology, economics, marketing, psychology—are expected to become available via the iTunes App Store beginning Friday. Prices will start at $2.99 per chapter and $69.99 for entire books, for a limited time. Thereafter, chapters will be $3.99 and books will start at $84.99.
+ Santa Barbara library’s electronic books already gaining popularity (via The Daily Sound)
One thing is for sure, OverDrive has sure been getting a lot of coverage of late. We have seen very few articles about e-books and libraries, particularly public libraries, that don’t include a mention the Cleveland company.
Via Resource Shelf