That’s the title of an article in The Bookseller this morning:

E-books are set to “blow apart” cover design, with designers looking to create “identity packages” that can work for both print and digital editions, The Bookseller Cover Design Conference 2011 was told.

Marketing strategist Damian Horner, chairing the recent event held at the British Library, said publishers’ current approach—of replicating a book’s printed cover online with review quotes and design flourishes—does not work in the digital sales environment.

Horner recommended that publishers should instead consider a cover’s digital impact, dropping text entirely in favour of a distinctive “icon” that can transfer to social media like Twitter ; good examples of this were Caroline Lawrence’s The Case of the Deadly Desperados, Stephenie Meyer’s Twilight and David Nicholls’ One Day.


  1. I agree that digital covers need to be high-graphic. They’re often seen in postage-stamp sized windows rather than in 6×9 glory. All of the blurbs and flashes tend to get lost. One of my best-sellers was my book, One Handsome Devil which is high-design but not nearly as pretty as some not-as-good selling covers I’ve had. Rob Preece, Publisher

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