Average price of best-selling e-books on the decline

e-booksE-books seem to be costing consumers less money.

Digital Book World tracks the prices of e-books on the best-sellers lists every week. Last week, the news site found e-books on the lists averaged more than $8 a book.

After a week where a new publisher (Macmillan) allowed discounted prices, the average price of e-books on the best-sellers list dropped to $7.21, a record low, according to DBW.

One of the more interesting notes from DBW’s research is that $9.99 doesn’t seem to be a popular price anymore. This price point has been reserved for newer popular books and those that retailers can definitely move at that price.

Just two publishers, Random House and Penguin, have yet to discount titles. Eventually, these companies will follow suit as they have to discount based on the Department of Justice price-fixing case.

The falling price of e-books is good news for consumers. Less expensive books means saving money. Publishers and retailers may not be happy with the prices falling, but that quantity of books sold would be a good indicator if the price drop is working.

If readers are saving money on books, they could be more inclined to buy more books. Often, readers have lamented the price of e-books being cost prohibitive. Buying an e-book that costs $12, $13 or $15 simply doesn’t sit well with many readers, quite possibly because purchasing an e-book still feels different than owning a physical book.

Interestingly, the highest priced books on the best-sellers list all come from Penguin and Random House (one from Hachette). On best-sellers priced below $7.99, Penguin shows up on the list once.

It’ll be interesting to see how the price of e-books stabilize once all the publishers are offering discounted prices.

About Susan Lulgjuraj (261 Articles)
Editor. Writer. Reader. Video game player. Sports lover. Card Collector. "I used to be a library junkie with books piled on my nightstand. I’d be constantly renewing books until I finished all of them. There had to be a way to escape the clutter. That’s when I discovered e-book apps for my old Blackberry. I bought plenty of books and read and read and read. I even developed what I called ‘Blackberry Eye,’ small wrinkles under my eyes from staring down at my phone all day."

4 Comments on Average price of best-selling e-books on the decline

  1. Another way to look at the price decline is that ebook prices for the new print books are still far too high so most of us opt for the far less expensive indies & such & pay the big bucks for the paper edition. Of course that brings the average price down, but it also brings down the average quality of the ebooks purchased. The prices for ebooks I would like to buy certainly haven’t come down and in some cases are still more than the print version.

  2. I haven’t noticed a big price drop myself, but I rarely read off the bestsellers or pop authors lists.

    I bought a $14 non-fiction book last month and it’s still the same price. Of course, that is a sample of one, and not a good yardstick.

  3. Well I have one thing to say this that a slowing of the progress is not a reducing of the sales– eventually, basic math means that the rate of growth has got to slow SOONER OR LATER.

  4. I buy lots and lots of ebooks and cannot think of any that I have paid as much as $8 for. I just won’t spend that much on an ebook. I would say that $5-$6 is more like it, but many are below that. And I search hard for discounts.

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