A college textbook called "Leinger, Principles of Biochemistry" was adopted all over, Napack said, but sales never took off because of piracy.
What can we do? Here’s Napack speaking: Piracy happens when motivation meets opportunity. Motivation: love of authors, genres; perceived high prices; lack of availability; restrictive formats; distain for media companies. Opportunity: more digital content; more file sharing sites, broad availability of titles, more pirate ready devices.
His plan: target facilitators – takedowns and lawsuits; target pirates – target individuals and companies; pursue legislation and enforcement; create viable consumer marketplace – implement consumer-friendly DRM; protect content in-house – most common stuff found is pre-publication manuscripts, found very few legitimate e-books have been hacked; protect content in the marketplace – DRM limit free and open e-book programs; engage in public education.
Napack’s key points: most common stuff found on line is pre-publication manuscripts; have found very few legitimately protected e-books have been hacked. Amazon Kindle has shown that people will pay for content.