New investment model? Treat bands like startups? Writers, too?

image “Under the Polyphonic model, bands that receive investments from the firm will operate like start-up companies, recording their own music and choosing outside contractors to handle their publicity, merchandise and touring..” – New York Times.

Detail: Polyphonic’s founder is Brian Message, who manages the Radiohead rock band (photo)—itself an experimenter.

The TeleRead take: So would this biz model work for some writes  and books (both e-books and the paper variety), and if so, what kinds? Best criteria to be used? Granted, e-books cost less to produce than p-books. But certain expenses, such as good editing, won’t decline. Plus, e-books, too, need promo—which can be pricey.

Technorati Tags:
About David Rothman (6824 Articles)
David Rothman is the founder and publisher of the TeleRead e-book site and cofounder of He is also author of The Solomon Scandals novel and six tech-related books on topics ranging from the Internet to laptops. Passionate on digital divide issues, he is now pushing for the creation of a national digital library endowment.

3 Comments on New investment model? Treat bands like startups? Writers, too?

  1. Although I think the idea can work, it won’t work in the present service model… IOW, writers are going to have to do more than just write, they won’t be able to afford hiring others to do all the service-work provided by a traditional publisher.

    Fortunately, with the web and web services, many of those promotional services are more easily done on your own than ever before. Methods and tactics would change, but I believe it can be just as effective in the long run. (Disclosure: I essentially do all of my own service work, with occasional assistance in editing, and only an essentially-zero promo budget has kept me from going further.)

  2. As a writer, I love this idea. But then, I’m a control freak. 😉

  3. I am doing something very similar. We’ve opened negotiations with a major manufacture who is reaching the same audience we are striving for. By cross promoting we both reach our goal. They would be title sponsors with exposure on our website as well as the front cover and back cover of the novel.

The TeleRead community values your civil and thoughtful comments. We use a cache, so expect a delay. Problems? E-mail

wordpress analytics