New study shows some correlation with increased print sales and free ebook giveaways

johnhilton2.jpgSimon Owens’ Bloggasm has an interview with John Hilton, a doctoral candidate who recently coauthored a study published in the peer-reviewed Journal of Elextronic Publishing, entitled The Short-Term Influence of Free Digital Versions of Books on Print Sales.

Here’s the abstract of the study:

Increasingly, authors and publishers are freely distributing their books electronically to increase the visibility of their work. A vital question for those with a commercial stake in selling books is, “What happens to book sales if digital versions are given away?” We used BookScan sales data for four categories of books (a total of 41 books) for which we could identify the date when the free digital versions of the books were made available to determine whether the free version affected print sales. We analyzed the data on book sales for the eight weeks before and after the free versions were available. Three of the four categories of books had increased sales after the free books were distributed. We discuss the implications and limitations of these results.

Check out Simon’s site to see what the author, pictured above, has to say about his publication.

1 Comment on New study shows some correlation with increased print sales and free ebook giveaways

  1. Is there ANY study that shows DECREASED print sales with free ebook giveaways (or pirated versions, for that matter)?

    I’ve only read anecdotal stories or hypothetical arguments to support the publishing industry’s position on ebook restrictive practices such as delaying release dates, inflating price to match pbook versions, or using DRM.

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