Content formats will change. Currently have 38 different content formats. Main battle will be between PDF, xml based and Flash. By 2020 all the formats will be xml based. Current epaper displays will be phased out. Expect reader sales to reach 25 billion in 2020. By 2012 will diverge into a family of ereader prices with different designs and displays depending on content requirements. Will be 4 categories: rollable and foldable, under 9″ size; conventional ebook ereader with display under 9″; newspaper ereaders with large monochrome displays and will be used for paper replacement of all types and have monochrome displays; magazine reader with an over 9″ color display. These won’t appear until 2013 with bendable displays and after this introduction by 2015 they will overtake other displays and will dominate the market by 2020. So by 2015 the multiple classes of ereaders will start to converge again. Current iPad not designed for ereading and it is an afterthought: poor battery life, poor display in sunlight, heavy and fragile displays. The dedicated ereader will probably disappear and will be replaced by a tablet based portable computer that is also suitable for ereading.
Display technology: expects current eink technology will fall away because of color and speed problems. Qualcomm technology is highly promising but are limited in size. Need both color and flexibility and feels that Liquavista offers the best option for the future because of its video speed, high quality color and flexibility.