Trying to woo publishers to e-library, Amazon reportedly claims few Amazon Prime members own Kindles

Some more information is coming to light about Amazon’s attempts to persuade publishers to support its Netflix-style lending e-library proposal for Amazon Prime. Reportedly, Amazon is telling publishers that only about 10% of Amazon Prime members own Kindles, so they shouldn’t be nervous about too many people reading their e-books for free.

Of course, this leaves aside the fact that you don’t have to own a hardware Kindle to read Kindle e-books. And that the availability of a sizable e-book library for Prime members could turn more of them into Kindle owners (or at least Kindle software users). It seems like a fairly disingenuous argument to me.

But on the other hand, it might very well work for all I know. PaidContent points out that Barnes & Noble allows Nook owners to read any book in the Nook library for an hour from any Barnes & Noble store. The Amazon idea might be different in scale, but not in principle.

About Chris Meadows (4158 Articles)
TeleRead Editor Chris Meadows has been writing for us--except for a brief interruption--since 2006. Son of two librarians, he has worked on a third-party help line for Best Buy and holds degrees in computer science and communications. He clearly personifies TeleRead's motto: "For geeks who love books--and book-lovers who love gadgets." Chris lives in Indianapolis and is active in the gamer community.

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