ereader trade-in programBeen thinking about upgrading your old reader to a new Kindle, like maybe the Kindle Paperwhite? For a limited time, Amazon is offering a tempting trade-in program. You’ll not only get the trade-in value for your reader; you’ll also get a $20 credit toward a Kindle or Kindle Paperwhite.

The trade-in values aren’t exciting, mostly hovering around $15, although if you’ve been considering switching from a 2012 Paperwhite to the 2013 model, with the bonus $20, it’ll almost pay for itself. (2012 Paperwhite trade-in values are around $60.)

The cynical part of me wonders if the timing of this promotion isn’t intended to lure Sony readers into the Amazon fold since the Sony Reader store officially closed yesterday. However, no matter the reason, this might be a good time to look for an old reader and think about trading it in.

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