From Paid Content:
Digital subscriptions hit 250,000 by the end of September (up 30 percent in the last 12 months), while freely registered users grew by 40 percent, owner Pearson (NYSE: PSO) reported on Thursday.
The publisher stopped offering its iPad and iPhone apps for download on August 30 after failing to gain an agreement from Apple (NSDQ: AAPL) which would have meant the FT could continue to process its own customers’ data and transactions.
This update therefore includes only one month of post-iTunes numbers. The majority of the gain was experienced since the FT’s previous update in July.
Now the FT is claiming 790,000 unique users have used the web-based app replica that has replaced the iOS apps. This has meant a fifth of FT web traffic now comes from the new web “app”, while 15 percent of new subscriptions come from mobile devices.
In other words, the Apple fall-out doesn’t appear to have hurt The Financial Times. Or, at least, the publisher has found some success in switching from apps to back to web in a mobile environment.
