We’ve been writing quite a bit lately about book publicity tactics, which is probably why a recent tweet about a Pan Macmillan promo caught my eye this morning.
The promotion couldn’t be easier: You post a pre-written tweet about a new Richard House series called The Kills, and then the first book of the series (there will eventually be four, and the first is titled Sutler) is automatically downloaded onto your computer, tablet or smartphone. (I just gave the promo a test run myself, and was surprised when I was offered my choice of a Mobi or EPUB file.)
The Kills, as the book’s website explains, “is an epic novel of crime and conspiracy told in four books.” And as Pan Macmillan says of the promo in the website’s FAQ section, “we think you’ll like [Sutler] so much that you’ll want to read the rest. The following ebook, The Massive, is out in March.”
As far as book promotions go, this is the sort of simple effort I’m surprised we don’t see more of. Because assuming the book being promoted is actually something people will want to read, hacking through the clutter is really a book’s greatest hurdle in 2013.
As for The Kills, I can nearly assure you that this is not a book I would have discovered any other way on my own; I almost certainly wouldn’t have purchased it, even though it’s selling for just £1.99. (An enhanced edition of the book, complete with audio and video, is also selling for £1.99) But if I do end up reading book one—and I’m sure I’ll at least give it a shot—I’ll probably also pick up the next installment. Wisely, Pan Macmillan has made that decision easy for me as well: In exchange for my email address, they’ll send me a discount code for book two, The Massive.
Click here to grab your own free copy.