Freemium boosts book sales for F+W

That’s the title of an article in Publishers Weekly:

“I never thought I’d say the word ‘freemium,’” says Kate Rados, group marketing director for F+W Media. But after launching a successful three-day free e-book campaign for Eric Lamet’s Holocaust memoir A Child al Confino (Adams Media)late last month to mark Holocaust Remembrance Day, she’s not only saying the “f” word but planning a new one for Valentine’s Day, Pride and Prejudice: The Wild and Wanton Edition (Adams Media). “It’s a different genre and timing,” she says. “We’ll see how it affects the other Wild and Wanton Edition, Wuthering Heights.”

More details in the article.