Oyster has published an infographic on their blog showing iOS vs Android reading habits.
There are a few interesting observations. Android readers are fans of J.R.R. Tolkein while iOS readers favor C.S. Lewis. iOS readers are often reading at noon and midnight while 8:00 PM seems to be the favored time for Android. iOS users read slower than Android, and for shorter periods of time.
Check out the rest of the infographic and feel free to make your own observations in the comments.
iOS users read faster than Android, but for shorter periods of time.
Hm maybe I am wrong but look again at the graphic:
Green: Android
Black: Apple
Green: 20.9 Seconds per page and 8.5 minutes per session
Black: 26.6 Seconds per page and 6.5 minutes per session
Seems to me that iOS users read slower than Android, but for shorter periods of time…
@roland, you are absolutely right, and I fixed it. Hmm, since I currently read more on iOS, that fits. Shorter attention span. 😉