When I stopped by Amazon this morning to check the Daily Deal, I saw something cool for you Kindle Fire owners.

You’ve got free Amazon Coins!

In case you missed the announcement of Coins earlier this year, they were supposed to start in May, and it looks like this announcement is the launch.

What can you do with Coins? Buy Kindle Fire apps, games and in-app items at a discount. I dropped by the Coins page, and it looks like the discount ranges from four percent (if you buy 500 coins) to 10 percent (if you buy 5,000). 100 coins equals $1.

Since I don’t own a Kindle Fire, it’s not something I’ll play around with or use, but I’ll be curious to hear what you think. Will you use Coins? Or do you consider them just another marketing gimmick?