No, Amazon isn’t the sales leader everywhere, so, especially if you live outside the U.S. and want to reach your domestic audience, you might well find the video or related audio worth your time. Kobo sells in 190 countries.
Among other things, Lefebvre says authors will lose traction on Kobo if they sign up with Amazon’s KDP Select and must publish exclusively on Amazon for three months. YMMV, of course. If you’ve been on Kobo for a long time without results, the downside might not be that big in my opinion. That said, I love the idea of Kobo providing competition to Amazon, especially given all the bungling over at Barnes & Noble’s e-book side.
If nothing else, keep in mind that Kobo’s parent company, Rakeuten, now owns the OverDrive library e-book service, which is also Kobo’s parent company. And Lefebvre says Kobo will be working closely with OverDrive to make it easier for Kobo authors to get into libraries using OverDrive.
Here’s Joanna’s summary of topics, in her own words:
- Kobo’s focus and the difference between Kobo and Amazon.
- Recent news about Nook and how that may affect Kobo’s position globally.
- On Kobo’s readership demographic
- The type of information Kobo collects about their readership, including estimates about how long it takes the average reader to finish a book.
- Kobo’s waterproof (and sand proof) device.
- Why box sets are good for authors on Kobo, including getting more value and positive
- ROI from Facebook advertising. How pricing works in everyone’s favor with large box sets.
- How Kobo’s algorithms and ‘temperature’ settings for books work and why authors who stick with the retailer long term have better sales than those who dip in and out.
- Why pre-orders matter.
- Advantages of using Kobo directly (vs. going through Smashwords or D2D), including control over global pricing.
- The new authors services area of the Kobo Writing Life Dashboard.
- On Kobo’s purchase of OverDrive in March 2015, and how Kobo works with libraries using OverDrive to support indie authors.
- Kobo’s partnership with Flipkart and the support Kobo provides for authors who will use Kobo to move into markets like India.
- A reminder about world English rights and how they work.
- You can find Kobo’s self-publishing side at www.KoboWritingLife.com and on twitter @kobowritinglife and Mark @markleslie or www.MarkLeslie.ca