From the press release:
Digital publisher Vook announced … a business partnership with Hay House that will allow the Carlsbad, Calif.-based publisher to produce hundreds of enhanced e-books across multiple platforms.
MotherVook is the technology engine that has enabled Vook to create more than 150 of its own titles that Vook is now extending to other publishers, allowing them to scale enhanced e-book creation.
A digital publishing platform, MotherVook converts disparate and varied file formats; combines text, video and images; manages the content and distributes it to multiple platforms, including the iPhone, iPad, iBookstore, Amazon Kindle Application and Android marketplaces.
Long a leading force in the world of personal improvement, Hay House is now the first publisher in the marketplace to utilize the innovative new Vook technology platform. With more than 56 million books sold in North America and more than 250 million books sold worldwide, Hay House is the leading global publisher of inspirational self-help titles, working with authors such as Dr. Wayne W. Dyer and Jorge Cruise, author of the #1 New York Times bestseller the “Belly Fat Cure.”
“Hay House is excited to bring to market so many of its titles in an enhanced e-book format that will resonate with new audiences,” Hay House CEO Reid Tracy said. “Our readers will be inspired not just by our authors’ compelling stories, but also by the engaging videos we can feature.”
We’re very excited about our new deal with Hay House and look forward to the opportunities of working with other publishers in the future with our unique MotherVook technology. Feel free to contact me (Jules Shapiro, B2B Marketing Manager) at jules@vook.com with any questions anytime!