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The Chronicle of Higher Education is reporting:

It was already a “get” when the University Press of Kentucky signed Bob Edwards as an author. Now comes a heck of a “give.” The voice behind NPR’s Morning Edition for nearly 25 years will offer his memoir as a free e-book for several days before its print release.

Starting this morning, A Voice in the Box: My Life in Radio will be available as a free download through Kindle, Barnes & Noble Nook, and Google ebookstore in a promotion to run through September 9.

John Hussey, Kentucky’s director of marketing and sales cites the success of a certain indecorous bedtime story, as well as the University of Chicago Press’s free e-book promotions starting with Piracy, as inspiration for the plan. The twist for Kentucky was making the limited-time giveaway available through Amazon, B&N, and Google. Persuading the three retailers to release the book for free was not easy, Hussey says, but “Edwards’s national name helped get them behind it.

More in the article.  Thanks to Michel von Glahn for the link.

2 COMMENTS

  1. What happened with this was interesting. I went to Amazon and pre-ordered the book free for Kindle. Due October 1. Since I also have a Nook, I ordered on B&N website, also free but available immediately and it’s currently on my Nook. Is this a glitch? And if so, whose? Did B&N jump the gun or is Amazon confused?

  2. I tried finding this on Google ebookstore but could not. Most search terms got me ten pages of incorrect hits but “university of chicago press bob edwards A Voice in the Box:” narrowed it down to nine hits on one page. Unfortunately, they were al incorrect. I had thought that Google was the king of search but may be mistaken about this.

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