Publishers Finally Taking the Reins on Web Marketing (Digital Book World)
I’ve noticed that for the first time there is nearly universal agreement on the following five things…
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Cheerios Box Prize: An eBook Code (GalleyCat)
General Mills is bringing the cereal box prize into the 21st century by giving away eBooks through breakfast cereal packaging.
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Goodreads Now Filling Your Update Feed With Spam, Er “Sponsored Posts” (Ink, Bits & Pixels)
When Goodreads restructured their social network late last month I predicted that they would shortly use author pages for marketing purposes, and now it looks like I was about half right.
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Tory Chairman Accused of Smearing Party Rivals’ Wikipedia Entries (Boing Boing)
Wikipedia editors say there’s evidence that the account is “a sockpuppet of Grant Shapps’ previous accounts on Wikipedia.
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Kindle Daily Deal: The Translator (and others)
On Goodreads spam:
They are rather hit and miss on recommendations. Miss more than hit actually. I can foresee giving up on the site if they send bad spam too often.
I think ads and marketing are perhaps one of the great unnecessities of the modern era. Between reviews at NYT, Washington Post, and NPR I’m discovering more books than I can read. Throw in the uoccasional other sources, sending me spam about a book and having me buy and read it are long odds.