A survey of about 3,200 consumers shows that 40% of people who plan to get an ebook reader in the next 3 months are planning to get an iPad. 28% are planning to get a Kindle. 6% said they would get a Nook, 1% a Sony Reader and 25% are unsure.
ChangeWave, who did the survey, asked owners who had a unit whether they would have changed their mind if the iPad had been available. 45% said no and 27% said yes. ChangeWave says that the Kindle has a 68% market share with the Sony Reader second, coming in at 10%.