Toronto Star Recognized for Success in E-Book Experiment

Toronto StarI wrote previously about Star Dispatches, an e-book subscription service being produced by the Toronto Star. According to this article on The Star‘s website, they’re being recognized for this series with two Online Media Awards.

The service has an intriguing set-up where, for a nominal fee, subscribers get a new e-book sent to them every week. There is no à la carte purchase, but the weekly fee is so affordable that subscriber retention has been high. From the admittedly self-congratulatory write-up:

“We’re extremely proud of the stories being told in our weekly eRead format, our subscribers are highly satisfied and the business model has great potential.”

Winners will be announced June 12. I’ll keep you posted!

About Joanna Cabot (1592 Articles)
"I’m a journalist, a teacher and an e-book fiend. I work as a French teacher at a K-3 private school. I use drama, music, puppets, props and all manner of tech in my job, and I love it. I enjoy moving between all the classes and having a relationship with each child in the school. Kids are hilarious, and I enjoy watching them grow and learn. My current device of choice for reading is my Amazon Kindle Touch, but I have owned or used devices by Sony, Kobo, Aluratek and others. I also read on my tablet devices using the Kindle app, and I enjoy synching between them, so that I’m always up to date no matter where I am or what I have with me."

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