Pocket Goddess took her Nook to her local B&N university bookstore only to find out that the in-store downloading doesn’t work. Here is what she says:
According to the B&N College Store division corporate office, the nook is a B&N Inc. product, not a college store product. So even though my local B&N College store has a gigantic freestanding nook display, several demo units, a full wall of cases and accessories, and nook advertising posters plastered on every window, they don’t fully support the product they’re pushing so hard. And I can’t imagine that the average consumer would expect anything different, considering that the sign above the door reads Barnes & Noble, and that’s what it says on your receipt too, when you make a purchase.
The answer of why this is can be found on nooktalk at http://nooktalk.net/forum/freebies-promotions-coupons/no-in-store-promos-in-b-n-college-stores/page-2#195