From an article in The Mac Observer:
Ad network firm Chitika released a new report this week with two interesting tidbits: the first is that the iPad is responsible for more than 91 percent of media tablet Web traffic, even though Apple has only about 70 percent of the tablet market. The second is that Barnes & Noble’s Android-based Nook tablet has passed last year’s budget darling, Amazon’s Kindle Fire.
The company’s data was pulled from “hundreds of millions of impressions” from its own mobile advertising network, the Chitika Ad network from June 4th, 2012 to June 10th 10th, 2012. The company then broke down the traffic coming from tablets—Apple’s iPad was responsible for so much of the traffic, it had to be presented as what every other device did compared to 100 iPad impressions, as shown in the graph below.
(Click for a slightly larger and more legible version)
“We found that 91.07% of tablet web traffic comes from iPad devices,” Chitika said in its report. “While the iPad still accounts for a great majority of tablet web traffic, it has fallen about 3.5% from the 94.64% figure we reported in early May.”
More in the article.
Seriously? Sure everybody knows the Samsung Galaxies. Acer Iconia?? Toshiba Thrive??? Never heard about those until I read them on this article.
It’s a teensy bit incredible that the Blackberry Playbook is breathing down the neck of Kindle Fire in ad usage.