ptaAmazonText to speech would cost a pittance to add to current E Ink readers like Amazon’s Paperwhite and the $200 Voyage. In fact, some earlier Kindles even came with read-aloud. No longer, though. With all the laws on the books, can’t Washington stop this dissing of people with disabilities?

In one form or another, the Kindle is so common that it’s become “The Official E-reader of the National PTA.”

Yet despite TTS’s potential benefits to millions of Americans, the Federal Communications Commission has just granted the e-reader industry another year’s exemption from the Twenty-First Century Communications and Video Accessibility Act of 2010.

The waiver announced January 28 wouldn’t have necessarily guaranteed TTS. But long term, it still would have helped people ranging from vision-impaired 90-year-olds to school children with dyslexia.

Here are Word and PDF versions of the FCC decision, and ahead you’ll find links to the CVAA’s legislative history, which Caitlin Vogus, an attorney at the agency (not the official signing off on the decision), helpfully provided at my request.

Marketing-think ahead of public needs

bezosfordishWhy did the e-reader industry go for this consumer-hostile ruling? Jeff Bozos himself raved about the read-aloud feature when he showed off the Kindle 2 in 2009. Apparently, however, Jeff now wants to nudge people to buy both the mute E Ink machines and multimedia Fire series of computers. Marketing-think ahead of actual consumer needs, right? It’s the American way.

The irony is that Amazon and likeminded vendors have hurt themselves by also making E Ink machines useless for listening to audiobooks, which, in so many respects, can offer possibilities beyond TTS (such as multi-character readings by stellar actors).

If I were an Amazon shareholder, I’d be hopping mad about the financial stupidities here, not just the immorality of it all, given the pittance that read-aloud would have cost. This mistake is in the same league as Amazon’s overpriced Fire Phone. No all-out jihads here, by the way. I myself am an enthusiastic Prime customer and am gung-ho on Amazon’s better sides.

Explaining the decision, the FCC once again says it’s limited by a technicality in the accessibility act. It’s more or less saying that Paperwhites, Voyagers and the like do not primarily provide “advanced communications services” devices as defined by the law. But many in the library and disability communities would still point out that Amazon machines and other E Ink devices contain Web browsers. If nothing, people can take a Web page and “send to Kindle” via an Amazon app, with the results displayed on the E Ink machine (so why not TTS presentation, too?). They can also use Kindles for reading files picked up from e-mail. In fact, I’ve set up my Paperwhite’s browser to access Gmail directly. Sounds like “advanced communications” to me, regardless of whether the browser is optimal.  Might marketing around the accessibility laws be one reason why the browsers in E Ink machines are still rotten today, even with much faster chips in the readers? Screen speed isn’t the only factor. Besides, it also has improved.

If nothing else, keep in mind that books themselves are a form of “advanced communications” in real life regardless of what the law or may not say. So even if the FCC flings around phrases like “primarily used” and invokes the ACS argument, I’ll still roll my eyes (and be grateful that I can see with them—unlike the blind victims of the agency’s callousness). Too, remember the FCC’s role as an encourager of innovation.

Would that the FCC took as much interest in e-book readers—both the devices and the humans—as in promotion of broadband and improved TV! Can’t higher speed be useful for more than, say, the quicker downloading of YouTubes?

This decision is a setback not just for disability-related causes but also literacy-related ones. Regardless of what the industry lobbyists say, TTS is reading—just a different kind. Even people without disabilities can benefit, using TTS to whet their interest in a book, and then getting hooked and enjoying the text the usual way. Not to mention all the commuters who could start aurally and continue with traditional reading. A little commonsense and social awareness, please. Can’t this be about more than K Street needs and arcane legal and legislative technicalities?

‘The Official E-reader of the National PTA’

Thank_you_for_smoking_PosterIn an era when feds talk of public accommodations and accessibility for all, why are e-readers not fully within the reach of related federal laws—despite the growing importance of digital text in schools?

Disability and consumer advocates and librarians and educators should go to Capitol Hill and ask the authors of the CVAA if (1) the outrageous exemption is really in line with their intent and (2) if they’ll do a legislative fix.

Hello, President Obama? Didn’t you sign the CVAA and boast of its glories? How about some e-reader-related action by White House lobbyists on the Hill? And I’m not just talking about benefits for people with disabilities. Michelle “Let’s Move” Obama should push the idea of listening to audiobooks and TTS-delivered e-books while exercising (and of reading them the usual way, at other times).

Needless to say, if law allows, the disability community should immediately appeal the FCC’s unfortunate decision.

What’s more, I hope that national PTA can speak up at the FCC and to Congress at some point and also tell Amazon directly to add TTS. How long does this “Official E-reader” agreement last?

The PTA should make TTS in the E Ink Kindles a must for use of the organization’s name to continue.

For now, shame on you—Amazon, Kobo and Sony! The Coalition of E-Reader Manufacturers has acted in the best tradition of the tobacco lobbyist in the movie and book Thank You for Smoking, and the FCC has swallowed the swill.

Update, Feb. 1, 2015: No word from the PTA, several days after I sent it a link to the LibraryCity version of this post. Joanne Dunne is the PTA’s interim executive director. If you yourself want to follow through—not such a bad idea, especially if you or a member of your family would benefit from TTS or optional all-text bolding or dyslexia-related fonts or other improved typographical capabilities in Kindles—her address is jdunne at pta dot org. The PTA ideally will be more sensitive on this issue than the FCC has been. As for a Congress member to reach, try Sen. Edward J. Markey of Massachusetts, whose name was on the CVAA-related legislation when he was in the House of Representatives. Here’s his contact information. Ask that the CVAA be amended to cover e-book readers without the slightest ambiguities. Hello, Ms. Dunne (if you are paying attention)? Why not join me in reaching Sen. Markey?

————————-

From FCC lawyer Caitlin Vogus

Thank you for your email.  The Consumer and Governmental Affairs Bureau issued an order today extending the waiver for one year, until January 28, 2016. You can find the order on the FCC’s website here:

https://apps.fcc.gov/edocs_public/attachmatch/DA-15-117A1.docx (Word)

https://apps.fcc.gov/edocs_public/attachmatch/DA-15-117A1.pdf (PDF)

You also asked about legislative history regarding the waiver.  The extension of the waiver was granted pursuant to the waiver standard found in the Twenty First Century Communications and Video Accessibility Act (CVAA) and the Commission’s rules adopted to implement the CVAA.  You may find the following information and links about the CVAA and related orders by the Commission and Bureau helpful:

The CVAA bill was first introduced in the House in 2008 – H.R. 6320 – 110th Congress (2007-2008), but it did not get to the floor for a vote. https://www.congress.gov/bill/110th-congress/house-bill/6320

A different version of the CVAA bill was introduced in the House in 2009 – H.R.3101 – 111th Congress (2009-2010) – and was passed by the House on 7/26/2010.

https://www.congress.gov/bill/111th-congress/house-bill/3101/text

House Report – https://www.congress.gov/congressional-report/111th-congress/house-report/563/1

Another version of the CVAA bill was introduced in the Senate on 5/4/2010 – S.3304 – 111th Congress (2009-2010) – and was passed by the Senate on 8/5/2010.

https://www.congress.gov/bill/111th-congress/senate-bill/3304/

Senate Report – https://www.congress.gov/congressional-report/111th-congress/senate-report/386/1

The House passed the Senate version of the CVAA bill – S.3304 – on 9/28/2010, and the President signed the bill into law on 10/8/2010.

 

Text of the CVAA, Pub. L. No. 111-260, 124 Stat. 2751 (2010), as amended by Pub. L. No. 111-265, 124 Stat. 2795 (2010) (making technical corrections to the CVAA).

 

http://hraunfoss.fcc.gov/edocs_public/attachmatch/DOC-303939A1.doc

Section 104 of the CVAA added Sections 716, 717, and 718 to the Communications Act.  Section 716 are provisions related to the accessibility of advanced communications services and equipment used for advanced communications services.  Advanced communications services are defined as interconnected and non-interconnected voice over Internet protocol (VoIP), electronic messaging (such as text messaging, e-mail, and instant messaging), and interoperable video conferencing services.  The waiver provision at issue appears in Section 716(h)(1).

 

FCC 11-151 – Report and Order implementing Sections 716 and 717 of the Communications Act (as added by the CVAA).

 

http://hraunfoss.fcc.gov/edocs_public/attachmatch/FCC-11-151A1.pdf

DA 14-95 – 2014 order granting a one-year waiver from the advanced communications accessibility requirements for basic e-readers

 

http://hraunfoss.fcc.gov/edocs_public/attachmatch/DA-14-95A1.pdf

Please let us know if we can be of further assistance.

[The above CC-licensed commentary first appeared on the LibraryCity site.]

1 COMMENT

  1. Putting pressure on the PTA is a good move. How can something that the visually impaired can’t use be considered a proper “official ereader.” It can’t.

    Also, keep in mind that Amazon pays a price for being such a technological stick-in-the-mud. I was surprised to discover, given their low prices, just how small a share of the tablet market Amazon holds, a mere 2.3% of 4Q-2014 sales, a 70% decline over the same quarter in 2013. That’s only about 10% of Apple’s tablet sales.

    http://appleinsider.com/articles/15/02/02/though-apples-ipad-sales-shrunk-amazons-kindle-fire-took-70-nosedive-last-quarter

    But when I think about it, my own attitude reflects the market. Even record low prices for Kindle Fires don’t move me because I feel what I buy will have no future. A Kindle Fire will never do more than what it does when I bought it. That contrast dramatically with all the new features my iPad 3 has acquired since I bought it, including two major iOS upgrades. Buying from Apple is like buying a car that gets better gas mileage with each year that passes. Buying from Amazon is like getting one that self-destructs after three years.

    Apple’s big advantage in the iPod/iPhone/iPad is that its products have a long useful life. They get free iOS upgrades until the hardware is no longer up to the demands. The latest iTunes will still put audiobooks on my ancient iPod mini from 10 years ago. My iPhone 3gs is now a desktop weather display. And my actual phone, an iPhone 5 bought used for $210, is one of my best gadget details ever. Any ONE of its major features: smartphone, GPS, ebook reader and camera is worth the purchase price. Getting them all in one package is an incredible deal.

    In contrast, my Kindle 3 got only one modest upgrade before being put out to pasture and the next ePaper versions dropped TTS. I still read from that Kindle almost daily, but it is a dead-end product. It doesn’t excite.

    For now, the best solution may be for those who need TTS to get a Kindle 3. They’re going for about $50-60 on eBay. I know I’m sticking with mine for the TTS and for under $3 you can get a light for the screen, getting the equivalent of a Paperwhite.

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