Borders stops fulfilling ebook orders directly

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Received the following email from Brian Eberling:

Don’t know if you’re aware yet.  Borders has stopped doing ebooks,
kind of.  They always used Kobo to power their ebook store, but now
they’ve cut themselves out of things and ebook purchases are directly
through Kobo.  They have a link to an account transfer page that will
basically merge your Borders ebooks into your Kobo account (or if you
don’t have one you can set one up).

http://www.borders.com/online/store/MediaView_about-kobo

When you try to buy an ebook at Borders you’re presented with the
following message…

“Borders has teamed up with Kobo to bring you the best in eReading.
Enjoy everything you’ve come to love about eReading with Borders,
plus:

* More Selections: More than 2.3 million books, newspapers, and
magazines, including thousands of free titles
* The Newest Apps: Download the free Kobo eReading app to continue
reading your existing Borders eBooks and build your Kobo library
* Easy Library Access: Your Borders and Kobo eBooks will be safely
stored in one Kobo library available day or night in the cloud

To make the transition seamless, if you already have Borders eBooks,
Borders will provide your existing Borders eBook library and other
account information to Kobo, subject to Kobo’s terms and privacy
policy. Transactions made with Kobo will not be eligible for Borders
Rewards or other Borders programs.

To agree and to complete your eBook purchase, simply click CONTINUE
below. It’s that easy with Borders and Kobo.”

Just thought it might be something you wanted to share with others.

2 Comments on Borders stops fulfilling ebook orders directly

  1. Brian/AnemicOak // June 1, 2011 at 4:14 pm //

    Someone from Kobo has clarified this a little bit more [ http://www.mobileread.com/forums/showthread.php?t=135349 ]…

    “The ebooks purchased by Borders have always lived with Kobo, and Kobo has always powered the Borders reading apps and devices. The change we made today was to ensure that Borders customers get the best from Kobo’s apps and shopping experience.

    In the past, we had to build our Kobo branded apps, and then build a separate set of apps that were Borders branded. This was very confusing, and also meant that the Borders apps didn’t always get the features as fast as they could (like our awesome Reading Life on the iPad, iPhone and Android).

    By moving their eBooks to Kobo, people get the full benefit of Kobo’s catalog, top rated apps, and service. “

  2. Has anyone been able to click CONTINUE on the Borders pop up window to actually go to Kobo.com? I’ve tried this on a couple of different computers at full screen and the bottom part (which presumably displays the CONTINUE) doesn’t display. The background grays out and all scrolling up/down or PAGE UP/PAGE DOWN does is move me in the grayed background. Very frustrating!

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