AdobeAdobe exec Bill McCoy serves up some some refreshingly candid comments on this issue. His post discusses an IDPF survey which, among other things, reports low use of PDF among frequent e-book buyers who own handhelds. Is Adobe hoping to address the reflowability issue? You bet. People don’t want to have to scroll from left to right or otherwise adjust to PDF’s limitations on their particular machines.


  1. From the article:

    “most early adopters of e-Reading in North America are reading on PDAs. PDAs are the preferred devices of a whopping 79% of respondents, PCs of only 15%, with dedicated reading devices and mobile phones a scant 4% and 1% respectively.”

    – I wonder how many people are listening to ebooks by converting them to audiobooks. . .

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