Huffington Post has this little write-up on the iPad situation. In short: sales of iPads are flat, why can this be?
They list the usual reasons—other brands are cheaper, Apple won’t budge on price and so on—but also offer a new one that’s true for me: people simply don’t upgrade their tablets as often.
Perhaps it’s because they prioritize upgrading their phones, which they carry with them daily, so there is no money left for a frill like a tablet. Perhaps it’s because there has not been as much innovation in the tablet sector recently—my iPad 2 is still going strong after two years, and Apple has only just stopped selling this model. There is time yet to run my iPad into the ground!
But the HuffPo people raise an interesting point. When I do run it into the ground, what will I replace it with? If I wind up with a new ultra-light MacBook Air, which is for the most part equivalent in form factor to my aging iPad plus Keyboard combo, will I want or need another full-size tablet? Perhaps I won’t. I got my iPad when my laptop was still too clunky to really carry around. If that’s not going to be true anymore, then maybe the mini form factor will suffice for my tablet needs. And if I could get an off-brand for a quarter of the price, will the Apple price premium still be worth it to me? Time will tell…