Ereaders’ next growth area: kids

Kids will lead the coming surge in ereader adoption, suggests the Boston Globe in an article this weekend:

“This is a generation of kids that have learned to communicate, search and purchase on very small devices, like mobile phones,” said James McQuivey, Forrester Research media analyst. “This year is a guinea pig year, next year the move will be en masse.”

In addition to being seen as non-threatening by kids, ereader prices are dropping while their capabilities continue to increase, and publishers are aggressively expanding their children’s and YA ebook catalogs.

Read the full article at

1 Comment on Ereaders’ next growth area: kids

  1. Well than, they had better get the ebook error issue fixed! Typos and OCR mistakes are one thing when it’s for grown-ups who know better, but for kids who are going to form their writing styles based on what they read, error-filled books are even more unacceptable.

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