Title mix-up helps writer sell book entitled Joyland

joyland times 2!I just love quirky little stories like this one—as GalleyCat reports an author named Emily Schultz is was bemused to see a sudden spike in sales of her eight-year-old novel, Joyland, after Stephen King released a book with the same title.

At first, she was someone put out by the whole thing, as a spate of confused King fans bought hers by mistake and then left one-star reviews complaining that they had the wrong book. But then, the first larger-than-average royalty check came in, and Schultz is fine with it now. She’s even started a blog chronicling how she is spending the ‘Stephen King money.’

What a fun little story for a weekend!

3 Comments on Title mix-up helps writer sell book entitled Joyland

  1. Some of Stephen King’s fans must be a few sandwiches short of a picnic for not checking who wrote the book they were buying.

    Note especially the cover on the left. It demonstrates that you’ve really arrived as a writer when your publisher, of its own accord, makes your name bigger than the book’s title. Every recent King tale is probably like that. If you don’t see a big “Stephen King,” it’s probably not by him.

    Of course that other Joyland does have a dark and slightly spooky cover that makes it look like it might be by King. That, probably as much as the title, is why Emily is cashing such big checks.

  2. Romance fans must be smarter than horror/mystery fans. I was hoping for a bit of a bump from people mistaking my STAR-CROSSED for the book and TV series of the same name. No bumps for me.

  3. Since you can return a Kindle e-book for refund within 14 days the extra money must have come from the ignorant-and-won’t-ask or the satisfied.

    Hmm.

    http://www.amazon.co.uk/gp/help/customer/display.html?nodeId=200144510

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